Author: Daniel Cross

A small denim company in New York City has taken to Youtube to attack Richard Branson, after the Virgin boss’s lawyers claimed the use of the word ‘virgin’ in the company’s name – I Am Not A Virgin – constituted copyright infringement. Click here to see...

Jack Daniel’s have won plaudits for their approach to trademark infringement, taking an unusually polite and accommodating approach when a local author imitated the bourbon giant’s iconic label design on his book cover. Click here for full story...

Dutch striker Robin van Persie isn’t the only one set to sever his ties with Arsenal Football Club this summer: mobile giant O2 is also severing its ten-year sponsorship of the club with an aim to move further into the less controversial field of rugby. Click...

Legendary director Martin Scorsese is the latest celebrity to star in an advert for voice response software Siri, following in the footsteps of Samuel L. Jackson and Zooey Deschanel. Click here for full story....

New research has shown that QR code technology is not proving as popular as suspected, owing to a large amount of ‘one and done’ users who only use their smart phones once to access the codes. Click here for full story...

Last week Apple announced they were withdrawing from the industry environmental standard code, but a huge u-turn means their products will now be considered ‘green’ again. Click here for full story...