Madonna’s current tour has lurched from controversy to controversy, and now she finds herself under threat of litigation after asking audience members in St Petersburg to raise their hands in support of homosexuals. Local activists/homophobes, some of whom were apparently in the audience, claim the...
Adidas UK’s status as an official Olympic sponsor has paid off in social media terms, with the sportswear firm seeing its Twitter followers increase by 25% during the games… Click here for full story...
Mobile network Vodafone has expressed outrage at Ofcom’s decision to give Everything Everything (owners of the soon-to-be-abandoned Orange and T-Mobile brands) the go ahead to start rolling out 4G services, claiming the regulator has shown a “careless disregard” for the consumer. Click here for the full...
Apple’s market cap has hit the $623bn mark, making it the biggest publicly-traded company of all time. Microsoft, who held the record for 13 years, are now valued at $257bn. Click here for the full story...
In 2007, Coca-Cola purchased the juice-and-tea brand Fuze for $250m. Yet five years later it still commands a miserable sub-0.1% of the instant tea market. That may be set to change as Coke plan to push the brand harder and harder, with five new flavours...
Hardly anyone outside Columbia knew what the word zumba meant a few years ago. Now it’s a fitness phenomenon, with a marketing budget that exceeds $50m. Chief marketer Jeffrey Perlman explains the meteoric rise at AdAge...
A mind-blowing new algorithm created by a team from the University of Birmingham is said to be able to pinpoint your exact location – 24 hours from now. By analysing your location history and that of your contacts, it can apparently predict where you’ll be...
Following sustained pressure from the RIAA and MPAA, Google have announced that its search engine will begin filtering out sites that have been subject to DMCA takedown notices. However, the speed at which new sites can replace old ones means the tactic may simply be...
Superclub Ministry Of Sound have teamed up with augmented reality provider Aurasma to produce a series of printed flyers which will feature a raft of interactive content. Click here for full story...
Apple appear to be abandoning RSS feeds, with its RSS reader booted from iOS 6 for iPhone and OS X Mountain Lion for desktops. It also appears to be unavailable on iOS 5… Click here for full story...