18 May Mobile App $’s Soar
Combined revenues from the four major mobile app stores: Apple, Google,Nokia and RIM will rise 77.7% in 2011 to $3.8 billion, with Apple grabbing 75% of the market, according to new IHS research. hypebot.com...
Author: Daniel Cross
18 May Converse Canvas Experiment
Converse has launched the canvas experiment whereby musicians perform in tune with 480 All Star Converse trainers mounted on a backdrop. Awesome! youtube.com...
18 May Different Kind Launch
Here a very clever take on a single launch. Instead of sending out a physical copy bloggers and journalists were invited to call a random fan and listen exclusively to the new track from Swedens famous pop singer Veronica Maggio on his answer machine. youtube.com...
18 May Being Henry
Range Rover has launched an interactive comical cinematic film to promote its new marquee Evoque. Created by The Brooklyn Brother London, the online film ‘Being Henry’, asks viewers to choose their own adventure scenario for the ad to reflect the car’s changing range of options. helloevoque.com...
18 May Les Inrockuptibles
Comms brand Orange has joined forces with French music mag Les Inrockuptibles to develop a new series, the Live Inrocks Selection on Orange TV, on the Video Party portal and on the Orange mobile portal. www.brand-m.biz...
18 May YouTube Grows in UK
YouTube was the fastest-growing social network for the second consecutive month in April, while Facebook lost share for the second time, according to figures from digital intelligence service Experian Hitwise....
18 May Fair Tweets
Here a great ideas from Ben & Jerry how to convert dead media space, e.g. unused Twitter accounts into someting positive. youtube.com...
16 May Music Hub hits 5,000 tracks
Our music licensing platform, the music hub has broken through the 5 thousand track barrier. This is pretty major news as its been a huge amount of work indexing all the tracks by hand, however, with usage up and plenty of good licenses coming...
12 May Elbow & Music Matters
More than anything, Elbow want it to be possible for talented young bands and artists to be able to follow in their footsteps and make music their life. However, some of these changes in the way we discover music are making it harder and harder...
06 May Social Media on Retail
All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior. Ups. mashable.com...