Author: Editor Chief

As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you're already familiar with but if not, don't worry - the definition is pretty straightforward.  Music synchronisation (or 'sync' for short) simply means the setting of...

After the massive success of the 2017 ad 'Original is never finished', adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the creative direction once again, with a cast of emerging creators such as Dua Lipa,...

Our global music discovery site MusicMap recently teamed up with leading British entertainment retailer Richer Sounds to help promote emerging musicians via the brand's Richer Unsigned platform. Richer Unsigned was set up as a not-for-profit enterprise by the company's founder Julian Richer, in order to...

Our latest work for adidas is another memorable spot involving Manchester United's Paul Pogba, which follows this season's kit launch with Desiigner and last year's Dusky and Wiley collab BLAH BLAH BLAH (which was nominated for a Music Week Sync Award). 'Predator Is Back', produced...

Our most recent music supervision project sees us welcoming Brian Peacock to the adidas skateboarding team. Following the skater through the streets of Shanghai alongside Lucas Puig, Rodrigo Teixeira, Jenn Soto, Mariah Duran and Stephen Khou, the music in the 'Shen City Peaks' video had to...