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Ikea is normally not known for its fashion, but this changed all with Garderob (Swedish for “wardrobe”), a recent online promotion and live event that brought together nearly 400 indie designers in a competition, to promote the furniture retailer’s annual wardrobe event. creativity-online.com...

First there was Absolute 80s, then there was Absolute Radio 90s, now Absolute Radio is to launch a new digital spin-off station, Absolute Radio 00s, featuring artists such as Coldplay, the Killers and Eminem. The new station will launch on 10 December with a morning show presented by Christian O’Connell. guardian.co.uk...

Google has tonight launched a new advertising service for YouTube called TrueView, which lets viewers choose the ads they watch, while advertisers only get charged for those viewed. brandrepublic.com...

The Guardian this week presented a rare behind the scenes look at the legendary Motown label doing away with the myth that pop factories aka Simon Cowell’s X Factor are a new phenomenon. guardian.co.uk...

Chrysalis is to be taken over by German media group BMG, a joint venture between Germany’s Bertelsmann and Kohlberg Kravis Roberts and a US private equity giant in a cash deal worth nearly £110m, which will net its co-founder Chris Wright a cool £30.1m. independent.co.uk...

Guns N’ Roses man Axl Rose is suing Activision Blizzard for $20 million, alleging the games maker violated its usage terms for the track Welcome To The Jungle in the Guitar Hero 3 title. Yeah well – seems like he needs to make money somehow...

Sony launched Qriocity in the UK and Europe this week to compete directly with Apple’s video-on-demand services, using the brand’s internet-connected products. brandrepublic.com ...

Nokia is to pay advertisers to create branded apps for its Ovi app store in a push to counter the dominance of Apple’s iPhone and Google Android-supported smartphones. brandrepublic.com...