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In 2007, Coca-Cola purchased the juice-and-tea brand Fuze for $250m. Yet five years later it still commands a miserable sub-0.1% of the instant tea market. That may be set to change as Coke plan to push the brand harder and harder, with five new flavours...

Hardly anyone outside Columbia knew what the word zumba meant a few years ago. Now it’s a fitness phenomenon, with a marketing budget that exceeds $50m. Chief marketer Jeffrey Perlman explains the meteoric rise at AdAge...

A mind-blowing new algorithm created by a team from the University of Birmingham is said to be able to pinpoint your exact location – 24 hours from now. By analysing your location history and that of your contacts, it can apparently predict where you’ll be...

Following sustained pressure from the RIAA and MPAA, Google have announced that its search engine will begin filtering out sites that have been subject to DMCA takedown notices. However, the speed at which new sites can replace old ones means the tactic may simply be...

With the social network’s original backers due to be alowed to sell their shares from Thursday, meaning some 238m shares could be released onto the market. Will more sales see Facebook’s share price tumble once more? Click here for full story...

Ground-breaking promoters All Tomorrow’s Parties caused concern amongst music fans after going into liquidation. Though the group has now re-launched as a new company, confusion about their accounts reigns. This exhaustive report aims to clear that confusion up…...

Rihanna may be number one in the UK album chart but she’s got there selling fewer records than anyone since 1994, when modern chart compiling statistics were introduced. It’s the first time since then a chart-topping album has sold less than 10’000 copies, beating previous...

David Bowie and Kate Bush reportedly turned down the chance to appear in the Olympics closing ceremony, with other big stars also avoiding the event. Both Bowie and Bush are notoriously camera-shy these days, with some worrying the former’s lack of public appearances result from...