The American Association of Independent Music has urged American regulators to adopt the same hard-line stance as the European Commission concerning the proposed buyout of EMI by Universal. Click here for full story...
Recent research indicates that many music fans think brands improve the music festival experience, and are more likely to develop positive associations with festival sponsors. Click here for full story...
While non-sponsors cautiously rein in their advertising budgets during London 2012, a new survey from the USA suggests most consumers can’t indentify the official sponsors anyway, often plumping for rival brands instead....
In a perhaps unwise move, French retailer Early Flicker have filed a trademark application for the logo and slogan of the anarchic ‘hacktivist’ group Anonymous, with the apparent intention of producing branded merchandise. Click here for full story...
Specsavers were quick off the mark in exploiting the recent Korean flag mix-up at the Olympics, rapidly producing a witty ambush ad. Click here to see the ad...
Chevrolet will have their name emblazoned on Manchester United’s shirts for seven years, starting from the 2014-15 season. However, the announcement disguises a certain amount of chaos behind the scenes at General Motors, who own the Chevrolet brand… Click here for the full story ...
Alan Sugar’s new television service, YouView, will be able to track users’ viewing habits and pass the information onto third parties. Click here for full story...
Facebook has again increased its spend on government lobbying, hoping to influence various issues concerning internet privacy and tracking. Click here for full story...
A new start-up called Bottlenose is launching a search engine geared towards social media, aiming to improve efficiency in an area traditional search engines have struggled with. Click here for full story...
Playing games has overtaken checking emails as the second most popular use of tablets (after browsing the internet), although gaming on smartphones is not yet quite as common. Click here for full story ...