01 Aug Brands “Improve Music Festivals”
Recent research indicates that many music fans think brands improve the music festival experience, and are more likely to develop positive associations with festival sponsors. Click here for full story...
Uncategorized
01 Aug Olympic Sponsorship: Worth The Bother?
While non-sponsors cautiously rein in their advertising budgets during London 2012, a new survey from the USA suggests most consumers can’t indentify the official sponsors anyway, often plumping for rival brands instead....
01 Aug French Company To Trademark Anonymous Logo
In a perhaps unwise move, French retailer Early Flicker have filed a trademark application for the logo and slogan of the anarchic ‘hacktivist’ group Anonymous, with the apparent intention of producing branded merchandise. Click here for full story...
01 Aug LOCOG Should Have Gone To Specsavers
Specsavers were quick off the mark in exploiting the recent Korean flag mix-up at the Olympics, rapidly producing a witty ambush ad. Click here to see the ad...
01 Aug Chevrolet Announce Man Utd Sponsorship
Chevrolet will have their name emblazoned on Manchester United’s shirts for seven years, starting from the 2014-15 season. However, the announcement disguises a certain amount of chaos behind the scenes at General Motors, who own the Chevrolet brand… Click here for the full story ...
25 Jul YouView To Spy On Viewers
Alan Sugar’s new television service, YouView, will be able to track users’ viewing habits and pass the information onto third parties. Click here for full story...
25 Jul Facebook Increases Lobbying
Facebook has again increased its spend on government lobbying, hoping to influence various issues concerning internet privacy and tracking. Click here for full story...
25 Jul New Social Search Engine Launches
A new start-up called Bottlenose is launching a search engine geared towards social media, aiming to improve efficiency in an area traditional search engines have struggled with. Click here for full story...
25 Jul Tablet Gaming Soars
Playing games has overtaken checking emails as the second most popular use of tablets (after browsing the internet), although gaming on smartphones is not yet quite as common. Click here for full story ...
25 Jul Texting More Popular Than Talking
Texting has overtaken talking on the telephone for the first time as new research provides an insight into the way communication is changing. Click here for full story...