22 Jul Grolsch on Wheels
Posted at 09:17h in Uncategorized
Back when Reading and Leeds used to have Carling as its sponsor, attendees could swap any warm can for beer for a cold, freshly poured Carling. Grolsch has taken this idea and applied it to a whole nation. In the Netherlands at the moment party throwers can call up, and get a swarm of bikers to cycle up with fridges on the back of their bikes, and swap any warm beers for a nice cold Grolsch.