Diversity and inclusion in music supervision
While diversity and inclusion have become a top priority in most workspaces, we’re interested in seeing how brands and music labels are working together on this topic. We’ve seen how compa...
From industry primers to new music tips, we’re here to help guide you through the world of sync, step by step. And if you need more in-depth advice, check out our book… Unblocking The Sync
The effects of music localisation in retail and digital environments
Following Record-Play’s ongoing efforts to objectively find the most suitable music solution for every project, we’ve gone through a few scientific journals and industry reports to better ...
Why sync is more important than ever
(Click here to read in Spanish) We’re painfully approaching a year since the declaration of the covid19 pandemic, an ongoing crisis which has left thousands of artists and music industry workers str...
How AI is shaping the future of the music industry
Artificial Intelligence is a subject that sparks the imagination – and splits opinion. Proponents point to the problem-solving potential of machine learning, and AI’s ability to make many labo...
Is this the right song? A music licensing guide ✍
Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negot...
Understanding a music industry post-covid19
(Versión en castellano aquí) The Covid-19 pandemic has affected every part of society, and the music business is no exception. This document highlights the key ways that the music industry has chang...
What is music synchronisation? Unlock the answers here
As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you’re already familiar with but if not, don’t worry – the defi...
Independent vs Major
In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not...
Why AI Is Not The Future of Meaningful Marketing
Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all tha...