Our Insights

From industry primers to new music tips, we’re here to help guide you through the world of sync, step by step. And if you need more in-depth advice, check out our book… Unblocking The Sync

(Versión en castellano aquí) The Covid-19 pandemic has affected every part of society, and the music business is no exception. This document highlights the key ways that the music industry has chang...

In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not...

Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all tha...

From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we’ve put tog...

Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell’s N.E.R.D. or are a rework of an all-time classic (as with the much cele...

Versión en castellano aquí. Many will regard the word ‘brand’ as an abomination in relation to music but if you’re a working musician then, like it or not, it already applies to yo...