Our Insights

From industry primers to new music tips, we’re here to help guide you through the world of sync, step by step. And if you need more in-depth advice, check out our book… Unblocking The Sync

We’ve said it before and we’ll say it again: technology is reshaping the musical landscape in more and more interesting ways every year. Fresh new sounds are emerging on a weekly basis, fu...

(Spanish version here) Although we’re still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we wanted to sum up some of ...

Versión en castellano aquí. Many will regard the word ‘brand’ as an abomination in relation to music but if you’re a working musician then, like it or not, it already applies to yo...

Agreeing to license your music as part of a sync deal is just the first step. It might sound obvious, but it is crucial to spell it out here: it’s vital to know the exact terms by which youR...

In 1973, business professor Philip Kotler first extolled the importance of ‘atmospherics’ when it came to attracting customers into a shop – and convincing them to spend their mo...