Our Insights

From industry primers to new music tips, we’re here to help guide you through the world of sync, step by step. And if you need more in-depth advice, check out our book… Unblocking The Sync

In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not...

Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all tha...

From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we’ve put tog...

Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell’s N.E.R.D. or are a rework of an all-time classic (as with the much cele...

We’ve said it before and we’ll say it again: technology is reshaping the musical landscape in more and more interesting ways every year. Fresh new sounds are emerging on a weekly basis, fu...

(Spanish version here) Although we’re still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we wanted to sum up some of ...

Versión en castellano aquí. Many will regard the word ‘brand’ as an abomination in relation to music but if you’re a working musician then, like it or not, it already applies to yo...