13 Apr Music composition – adidas NEO
Working with independent singer and producer Laura Bettinson aka FEMME, we helped NEO develop the soundtrack for this seasons digital lookbook. Laura produced a bespoke music composition titled Daydreamer, this was edited and used on multiple videos featuring the likes of Justin Bieber and Selena Gomez.
In addition to this we negotiated the rights to allow adidas to give the track away via the NEO site, in tandem Laura ran a complementary PR push to music media (with some solid pick up in the UK and the US), and all in all the project has been a great success.
Last but not least, a bootleg of the digital lookbook was leaked by FEMME, check it out right here.