Reebok Italy

Reebok Italy

The Italian team at Reebok Classics have announced a 2013 collaboration with rising star Baby K. As their music consultancy, Record-Play is of course excited to share the news too.

Working with Sony and Reebok, we’ve planned activations and contracted the artists on thi sproject. In the process, aligning this very exciting artist with a hugely credible lifestyle brand.

She’s currently notching up millions of views on YouTube and opened up for Azealia Banks and also Nicki Minaj on her Pink Friday tour.

The news has already excited the likes of Rolling Stone Magazine and Cosmopolitan.

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