MUSIC IN RETAIL - Record-Play Consultancy
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Music in Retail

For many people, the only connection they have to your brand is through your retail environment, so setting the scene and maintaining the ambience is vital. We provide consultation on the deeper integration of music in retail, specialising in localisation, exclusivity and wider digital consumer-centric initiatives.

In 1973, business professor Philip Kotler first extolled the importance of ‘atmospherics’ when it came to attracting customers into a shop – and convincing them to spend their money once inside. “In some cases”, he declared, “the place, more specifically the atmosphere of the place, is more influential than the product......

As part of Record-Play and adidas’ continued focus on finding and giving exposure to upcoming talent, we have devised localised playlists for the brand’s NBHD concept stores and their Stadium flagship store in New York. We are creating bespoke playlists for thirteen stores worldwide, in......

We were privileged to be the music consultancy behind the trio of music events at BooHoo.com's recent New York Pop Up store ....