English version here. ¿Cómo puedes saber si has encontrado la canción perfecta para tu última producción, la que va a hacer que tu campaña sea un éxito? Antes de negociar los derechos de autor de cualquier canción considera responder a las siguientes preguntas, extraídas de nuestra...
The long-awaited World Cup spot from adidas continues the brand's popular #HereToCreate campaign, with the new 'Creativity is the Answer' ad boasting their most star-studded cast to date. Featuring A$AP Ferg and Stormzy as masters of ceremony and Zinedine Zidane, David Beckham and José Mourinho...
As part of International Women's Day, adidas launched See Creativity, a series of galvanising videos featuring women practising different sports such as ice hockey, rugby, basketball, tennis, running and martial arts. To recognise athletes for what matters most is to recognise them regardless of their gender, and...
After the massive success of the 2017 ad 'Original is never finished', adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the creative direction once again, with a cast of emerging creators such as Dua Lipa,...
"Every day is a chance. A chance to flip the script...
"Oh Là Là Paname" is the most recent project from adidas Skateboarding and its European team. Following skater superstars Magnus Bordewick, Heitor Da Silva, Lucas Puig and Gustav Tønnesen through the streets of Paris, the music on the video had to transmit both the raw...
Award season continues at Record-Play, as last month's Cannes Lions triumph is followed by a major nomination for our very own Lauren Wilson! In recognition of Lauren's consistently creative work, she has been deservedly nominated for Best Music Supervisor - Advertising at the 2017 Music...
Record-Play is delighted to announce that one of the highest profile campaigns we've ever supervised the music for has won the biggest music prize in advertising, at the prestigious Cannes Lions International Festival of Creativity. adidas' "Original Is Never Finished" campaign, a creation by NYC agency...
In adidas TERREX's ongoing effort to create the most innovative and sustainable products for the outdoors, Two Boa has been born. Built to withstand even the toughest trail running course, they're sewn with non-dyed thread to save both water and energy. To accompany the promotional video we...
For many people, the only connection they have to your brand is through your retail environment, so setting the scene and maintaining the ambience is vital. We provide consultation on the deeper integration of music in retail, specialising in localisation, exclusivity and wider digital consumer-centric...