With 11 permanent playlists (7 for running, 2 for meditation and 1 for training), 4 campaign specific playlists and 2 podcasts; the adidas Spotify revamp was planned by our team to maximize the potential of this profile. By updating the playlist topics and visuals, together...
Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...
Right before the COVID-19 crisis hit us all, Record-Play had the pleasure of working on the music supervision for Volotea's on-hold music, which has been fine-tuned for their markets in Greece, Italy, France, Spain and international. Following the Local Hero project ethos, Record-Play commissioned five...
As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you're already familiar with but if not, don't worry - the definition is pretty straightforward. Music synchronisation (or 'sync' for short) simply means the setting of...
A stimulating experience for the senses, Madrid’s Hotel Puerta América creates a space that invites guests to dream. Bringing together nineteen of the best designers and architecture studios in the world from thirteen different countries, each floor of the hotel proposes a unique concept....
Just like music connects people across borders, Spanish airline Volotea brings people together by focusing on airports in small and medium sized European cities. This not only unites families and friends without unnecessary fuss or unwanted stopovers, but it also opens up affordable opportunities to...
In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...
Agreeing to license your music as part of a sync deal is just the first step. It might sound obvious, but it is crucial to spell it out here: it's vital to know the exact terms by which you're selling the music copyright. Firstly, are you sure...
English version here. ¿Cómo puedes saber si has encontrado la canción perfecta para tu última producción, la que va a hacer que tu campaña sea un éxito? Antes de negociar los derechos de autor de cualquier canción considera responder a las siguientes preguntas, extraídas de nuestra...
Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...