music consultancy Tag

In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...

Our latest music consultancy work celebrates both the launch of Barcelona Design Week and the lives of some sadly departed pioneers, with a transformative new project. The concept comes from award-winning creative agency Folch Studio, who have commissioned sculptor Wilfrid Wood to create six clay...

With the aim of representing the technical aspect of adidas Terrex in a sonic style, while also engaging young and often style-conscious creative consumers, we have been working to connect music and Terrex in an innovative and long-term fashion. To do this Record-Play sought out some...