Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...
In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not be as recognisable?...
English version here. ¿Cómo puedes saber si has encontrado la canción perfecta para tu última producción, la que va a hacer que tu campaña sea un éxito? Antes de negociar los derechos de autor de cualquier canción considera responder a las siguientes preguntas, extraídas de nuestra...
Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...
English version here. Es posible que pienses que la música sólo es un añadido muy caro a tu estrategia de marketing - algo que está bien tener, pero que quizás no valga la pena pasar por la complicación de licenciar. Un buen anuncio puede comunicar perfectamente...
Versión en castellano aquí. You might think that music is just an expensive embellishment to your marketing strategy – a nice thing to have, but perhaps not worth the hassle of clearing and paying for the rights. A good ad can deftly communicate visually, right? Yes, but...
As much as we love our job, sometimes we just need to get out of the office, travel to new places and...