09 Mar Another AR Campaign
Posted at 15:32h in Uncategorized
Ford launched an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens at shopping centres nationwide. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand. Nice idea but maybe a little on the boring side…..