About

Founded in 2003 by Daniel Cross, Record-Play began as a one-man music supervision service embedded in Soho’s media district. Since then it’s grown into one of Europe’s largest independent music consultancies, with a peerless track record when it comes to sourcing and licensing music.

Record-Play’s mission is not just to find the best music for its clients, which include major names such as adidas, Google and Konami, but to offer them holistic music strategies that consider sonic branding at every touch point.

A fearlessly independent and enterprising company that employs a diverse young team in London, Barcelona and Amsterdam, Record-Play is perfectly placed to provide music to enhance any environment.

Our team includes professional musicians, DJs, promoters and music journalists, giving us invaluable experience and connections in every area of the music industry and ensuring we remain committed to treating artists properly.

Using tools such as our in-depth guide Unblocking the Sync: A band’s guide to brands and a brand’s guide to bands, we also help foster mutually beneficial and transparent relationships between music makers and music users.

Our flexible and innovative approach has seen us complete a diverse range of projects for clients, including:

Setting up a fully fledged, in-house music department at adidas Global

Delivering a 23-track soundtrack for Konami’s long-running AAA franchise Pro Evolution Soccer

Supervising geo-specific retail playlists for over 10k adidas stores worldwide

Curating and licensing inflight entertainment for long-haul British Airways flights, and creating digital content for the short-haul airline Volotea

Negotiating the right for a range of contemporary artists to reinterpret Frank Sinatra’s legendary ‘My Way’ for a major ad campaign, which went on to win the Entertainment for Music Grand Prix at Cannes Lions

Running an extensive social media campaign to promote the Google Photos app, engaging some major music names along the way

Running influencer marketing campaigns for brands such as Reebok, TOMS, Red Bull and Budweiser

Commissioning a range of exclusive covers by cutting edge artists for a global Google campaign  

Producing a 60k-word book to help educate both musicians and marketers on the world of music licensing and brand/artist interplay

Helping the biggest digital distribution company in the Nordics attract a range of successful new clients

Helping underground artists from around the world find a new audience via our independent MusicMap website

Licensing the soundtrack for the award-winning feature documentary Age of Stupid

Teaming up with RWD and Mixcloud to create a pop-up radio station for Reebok at UK festivals. 

Helping promote events such as Primavera and Barcelona Design Week using original compositions by local artists

Head here to explore our past work in more detail, and get in touch to see how we can make the future sound better together…