Record-Play helps brands get creative with music in a way that’s easy, ethical and effective. With over ten years of experience in music supervision, we spend every day sourcing, licensing and clearing music for every type of brand environment, from localised retail playlists to global ad campaigns. Our additional experience in event management, concept development and influencer marketing allows us to develop comprehensive long-term music strategies, so brands can use music credibly, engagingly and meaningfully.
Flexible, independent and with a fearlessly international outlook, we have offices in London and Barcelona, and agents in Berlin, Milan, Hong Kong, Seoul, Shanghai, Sao Paulo and New York. On a relentless quest to unearth new music from every territory, our team includes musicians, DJs, bloggers, promoters and business professionals. This means we’re uniquely positioned to match the needs of brands and musicians wherever they are in the world.
Our music supervision service provides creative input and guidance on soundtracks for advertising, film, TV and games at all levels.
From sourcing the perfect track for your global ATL brand campaign to soundtracking a short film by new directors, we always ensure that the tracks used in your production are within budget, licensed properly and credited correctly. Oh, and we make sure they sound great too.
Record-play has been providing music consultancy services since 2003. We help major global brands assess how to best integrate music into their marketing, and support them in developing a strategy that utlisises the most effective demographic-targeting tool available: good music.
Check out some of the recent work we’ve completed for clients such as Reebok Classics, Boohoo, Conductr and TOMS.
We launched in 2003 as an independent music consultancy – this means we don’t represent any catalogue or rights holders. As our reputation has grown so have we, with fourteen full-time staff in two countries, as well as twenty scouts around the world.
We advise brands on the strategic integration of music into communications, marketing and consumer touch points, supervising the creative and administrative elements of all music usage.
To highlight the most exciting and dynamic new sounds for our clients, while providing ethical guidance on how to work with music and musicians over the long term, building trust and developing mutually rewarding relationships.
An Ethical Guide to Sync…
In partnership with MusicTank we recently published Unlocking the Sync, a free guide to music synchronisation for both artists and brands. Some might say it’s pure folly to put our decades of experience into the public domain but our aim is to create an industry standard ethical approach to brand/artist collaboration. Intrigued? Read more here…
MusicMap is where we curate cutting-edge sounds from every corner of the planet. Taking advantage of our international network of music scouts, MusicMap brings readers fresh underground tracks from every continent, as well as exclusive mixes showcasing emerging scenes, and interviews with artists and record labels.
Music Hub is a one-stop shop for music users, offering pre-cleared tracks ready to be synced for any production. From grime to gypsy folk, we’ve amassed an astonishing range of music from some of the world’s most respected independent labels and artists, with over 7000 tracks available to license on a very affordable rate card.
Sketchy about sync? Baffled by branding? Confused about the areas where music and marketing collide? Fear not, our forthcoming book ‘Unlocking The Sync’ is here to help. Whether you’re a brand manager or a budding musician, our clear and engaging guide will help you successfully navigate the world of music licensing and brand engagement.
An independent music blog fostered by Record-Play and run by an enthusiastic team of contributors, The Monitors celebrates adventurous new music regardless of style or genre. Sign up here to be kept updated on the best EPs, albums, mixes and music videos currently being made, as well as the occasional exclusive premiere.
Record Play has been a long time partner in the space of music consultancy, sourcing/licensing music as well as seeding our product. They have been very creative in both ideas and solutions for both more strategic as well as tactical projects. When we have a music related question of any kind we reach out to them.
Record-Play hooked me up with dozens of incredible tracks, handled all the licensing smoothly and helped my movie stand out with a banging soundtrack.
Record-Play provide value via consistency and fairness in music use, this approach, and attention to detail helps save us huge amounts of money whilst treating artists equitably, which brand wouldn’t want that.