Experiential Music Supervision

To achieve maximum results, a brand’s sonic identity should extend beyond visual media. That’s why we provide consultation on the deeper integration of music within physical spaces, specialising in localisation, retail enhancement and the development of mutually beneficial partnerships with both respected and emerging artists. From instore events to airline entertainment, we use music to help bring your brand to life.

In 1973, business professor Philip Kotler first extolled the importance of ‘atmospherics’ when it came to attracting customers into a shop – and convincing them to spend their money once inside. “In some cases”, he declared, “the place, more specifically the atmosphere of the place, is more influential than the product......

For many people, the only connection they have to your brand is through your retail environment, so setting the scene and maintaining the ambience is vital. We provide consultation on the deeper integration of music in retail, specialising in localisation, exclusivity and wider digital consumer-centric......

We were privileged to be the music consultancy behind the trio of music events at BooHoo.com's recent New York Pop Up store ....