Change Is a Team Sport
“50 years of fame gave the Superstar its name,” runs the video description. “Passed down from MVPs to MCs, the shell-toe earned its spot in history…” To celebrate this ic...
We offer strategic guidance to help brands harness the power of music, with a focus on credibility and originality. Here are some examples.
Madame Gandhi helps adidas Women ‘Reimagine Sport’
Our first adidas work of the new year has arrived, and we love how it’s turned out! ‘Reimagine Sport’ is a body-positive campaign for adidas Women that celebrates physical diversity ...
Bridging the gap between European rappers with UNheard
UNheard is our new project with adidas Originals and Foot Locker. Artists from across the EU were brought together to advance cultural learning through their music. They collaborated and created trans...
Curating the sound of Madrid’s Hotel Puerta América
A stimulating experience for the senses, Madrid’s Hotel Puerta América creates a space that invites guests to dream. Bringing together nineteen of the best designers and architecture studios in the...
adidas Basketball | Free To Create
Christmas day felt a little bit groovier this year with the release of this adidas Basketball campaign, #FreeToCreate soundtracked by the one and only KAYTRANADA. Watch below! We loved this campaign a...
Presenting the ‘Home of Classics’ by adidas Originals
Last month adidas Originals officially unwrapped their forthcoming collection, “Home of Classics”, featuring the most iconic silhouettes of the brand. Just like some classic sneakers never...
Soundtracking Spanish artist Pejac’s intervention at ‘El Dueso’ penitentiary
Spanish painter Pejac recently completed an art intervention at the oldest prison in Spain, the Penitentiary Center of El Dueso. Located near the artist’s hometown of Santander, overlooking the ...
Celebrating music’s Local Heroes with Volotea
Just like music connects people across borders, Spanish airline Volotea brings people together by focusing on airports in small and medium sized European cities. This not only unites families and frie...
Become the Movement with Mette Towley and adidas Women
adidas Women is presenting Primeknit, a sports bra with a fit that enhances body motion and movement while remaining comfortable at all times. Featuring actor, athlete and Pharrell’s dancer M...