Impossible Is Nothing – Karim Benzema
Yesterday adidas launched a new Impossible Is Nothing campaign which celebrates Karim Benzema’s Ballon d’Or crowning. Record-Play supervised and licensed the track, an authentic recording ...
We offer strategic guidance to help brands harness the power of music, with a focus on credibility and originality. Here are some examples.
Yesterday adidas launched a new Impossible Is Nothing campaign which celebrates Karim Benzema’s Ballon d’Or crowning. Record-Play supervised and licensed the track, an authentic recording ...
We’re happy to hear that our head of music supervision and licensing Lauren Wilson has deservedly won a Music+Sound Award, under the category “best use of production music in broadcast adv...
Record-Play’s first ever music supervision project with Netflix, Fanático, is a short series about the death and rebirth of a trap superstar. Featuring some of the most iconic songs from the first ...
Since the past few years we’ve partnered with the Spanish airline Volotea to soundtrack their different destinations for passengers, interview Local Heroes from key cities and supervise the musi...
As a major year of sport commences, adidas continues its Impossible Is Nothing story with the announcement of its biggest ever commitment to women. Driven by the belief that sport has the power to cha...
Introducing Agent of Kindness — a collection of elevated knit and performance pieces made for your body, mind and world. Gymnastics sensation Nia Dennis expressers herself in the collection, refl...
When you don’t know if you can do it, it’s what gets you through. Support means something different to us all, because support is personal. That’s why as part of adidas commitmen...
Get inspired to protect our oceans. Emily Wells, adidas and Parley have teamed up to help end plastic waste through the power of sport. All of the episodes have been soundtracked by artist Emily Wells...
Following the Impossible is Nothing content series by adidas, a new campaign is out for the much anticipated 2020 UEFA European Football Championship. For the occasion, Record-Play reached out to the ...
Gallery is a new format created by White Horse, Folch and Record-Play. It showcases the most exciting talent through live music performances, recorded in different window displays around the world. Al...
adidas are launching their most ambitious content series to date, Impossible is Nothing, a way of seeing the world for what it can be, not as it is. Told in the documentary style of home footage, the ...
We’re happy to finally share some of the work we’ve been doing for Australia and New Zealand’s leading online fashion and sports retailer THE ICONIC. As warmer weather approaches the...
Nigerian DJ, singer and former Arsenal fan Cuppy is the new face for Manchester United’s third kit campaign this 2020-2021 season. For the occasion, Record-Play supervised and licensed one of Cu...
Asos and adidas loungewear have teamed up to endorse two radiant kids: R&B singer-songwriter Mahalia and rising indie pop talent Beabadoobee play acoustic guitar from their bedrooms via Asos' TikTok a...
Ready For Sport is the launch campaign from adidas to celebrate the return of professional sports such as football, golf or racing. Athletes tell their own confinement stories and how they’ve ma...
Right before the COVID-19 crisis hit us all, Record-Play had the pleasure of working on the music supervision for Volotea’s on-hold music, which has been fine-tuned for their markets in Greece, ...
“50 years of fame gave the Superstar its name,” runs the video description. “Passed down from MVPs to MCs, the shell-toe earned its spot in history…” To celebrate this ic...
Our first adidas work of the new year has arrived, and we love how it’s turned out! ‘Reimagine Sport’ is a body-positive campaign for adidas Women that celebrates physical diversity ...
UNheard is our new project with adidas Originals and Foot Locker. Artists from across the EU were brought together to advance cultural learning through their music. They collaborated and created trans...
Contemporary artist, skateboarder, clothing designer and model Blondey McCoy is the most recent addition to the adidas Skateboarding family; with a collaboration that sees him launch a brand new desig...
A stimulating experience for the senses, Madrid’s Hotel Puerta América creates a space that invites guests to dream. Bringing together nineteen of the best designers and architecture studios in the...
Christmas day felt a little bit groovier this year with the release of this adidas Basketball campaign, #FreeToCreate soundtracked by the one and only KAYTRANADA. Watch below! We loved this campaign a...
Last month adidas Originals officially unwrapped their forthcoming collection, “Home of Classics”, featuring the most iconic silhouettes of the brand. Just like some classic sneakers never...
Spanish painter Pejac recently completed an art intervention at the oldest prison in Spain, the Penitentiary Center of El Dueso. Located near the artist’s hometown of Santander, overlooking the ...
Just like music connects people across borders, Spanish airline Volotea brings people together by focusing on airports in small and medium sized European cities. This not only unites families and frie...
adidas Women is presenting Primeknit, a sports bra with a fit that enhances body motion and movement while remaining comfortable at all times. Featuring actor, athlete and Pharrell’s dancer M...
Get ready to escape the noise with adidas Outdoors’ new offering, the Free Hiker boots. Encouraging disconnection from the city to refuel your creativity, the adidas TERREX #EscapeTheNoise campa...
adidas have launched their most environmentally responsible sneaker to date: The Ultraboost 19. Three years in the making, the iconic silhouette has been totally reinvented for a new era of running. T...
Our most recent music supervision project with Google required a short but catchy and engaging melody for their Google Search videos. Answering the call was singer, composer and rapper Tiggs Da Author...
Konami have revealed the music that will accompany PES 2019, the latest edition of their long-running Pro Evolution Soccer video game. Curated by Record-Play, the soundtrack marks a new evolution in t...
The long-awaited World Cup spot from adidas continues the brand’s popular #HereToCreate campaign, with the new ‘Creativity is the Answer’ ad boasting their most star-studded cast to ...
As part of International Women’s Day, adidas launched See Creativity, a series of galvanising videos featuring women practising different sports such as ice hockey, rugby, basketball, tennis, r...
“A city is not built on a single vision, it is made up of a series of individual acts: a city defined by the individuals and the institutions that belong to it.” Share Like Follow Barcelon...
The adidas Skateboarding team is back with a full-length video dedicated to their talented Brazilian-Norwegian signee Heitor da Silva. Filmed in between Barcelona, Taipei, Philadelphia, Los Angeles a...
From an iconic new wave anthem to a timeless indie classic, we supervised the music for our second Mango campaign. This short fashion film showcasing the brand’s SS18 collection is a celebration...
After the massive success of the 2017 ad ‘Original is never finished’, adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the crea...
“Every day is a chance. A chance to flip the script…” The latest script to be flipped by adidas is ‘Calling all Creators’, a series of clips featuring a range of sportspe...
Our global music discovery site MusicMap recently teamed up with leading British entertainment retailer Richer Sounds to help promote emerging musicians via the brand’s Richer Unsigned platform....
Our latest work for adidas is another memorable spot involving Manchester United’s Paul Pogba, which follows this season’s kit launch with Desiigner and last year’s Dusky and Wiley c...
Our most recent music supervision project sees us welcoming Brian Peacock to the adidas skateboarding team. Following the skater through the streets of Shanghai alongside Lucas Puig, Rodrigo Teixeira...
We’re excited to share the stylish new ‘Before Midnight’ advert for leading Spanish fashion brand Mango; it’s the first time we’ve worked with the company and we’re...
“Oh Là Là Paname” is the most recent project from adidas Skateboarding and its European team. Following skater superstars Magnus Bordewick, Heitor Da Silva, Lucas Puig and Gustav Tønnes...
After doing it ‘My Way’ with adidas earlier this year, our latest major music supervision project features another all-time classic: ‘My Favorite Things’ from the legendary Rod...
Award season continues at Record-Play, as last month’s Cannes Lions triumph is followed by a major nomination for our very own Lauren Wilson! In recognition of Lauren’s consistently creati...
Martini and Primavera Sound – two innovative organisations separated only by the Mediterranean Sea. This audiovisual project brought them together using the sea as a subject, inspired by Primav...
Record-Play is delighted to announce that one of the highest profile campaigns we’ve ever supervised the music for has won the biggest music prize in advertising, at the prestigious Cannes Lions...
Our latest bit of high profile music supervision work brings together two giants from the world of football and music, Paul Pogba and Desiigner. We licensed the Brooklyn rapper, singer and producer...
Record-Play are extremely excited to announce our latest music supervision project, which sees us working with the legendary Japanese game developer Konami. We’ll be curating and licensing the s...
Our latest music consultancy work celebrates both the launch of Barcelona Design Week and the lives of some sadly departed pioneers, with a transformative new project. The concept comes from award-win...
In adidas TERREX’s ongoing effort to create the most innovative and sustainable products for the outdoors, Two Boa has been born. Built to withstand even the toughest trail running course, they...