Anti-Branding?

22 Jul Anti-Branding?

Here an interesting take on anti-marketing, in terms of reigning in the hype, or lack of it for sake of, er, some hype. Wy Lyf tried this tactic, garnering lots and lots of press over the past few months, but their album only reached #98 in the UK albums chart.  At some point it seems that you should allow some marketing to actually sell your product.

http://www.musicthinktank.com/blog/is-anti-marketing-right-for-your-band.html