22 Jul Fan Rally
Posted at 08:40h
in Uncategorized
‘Turning fans into fundraisers’ is its catchphrase. Start-up Rally is a system by which fans can click a simple button on social networking sites and give money to the chosen charities of the famous’ choice. Based on small margins, they are looking towards economies of scale to get a lot of people to give a little, not a few giving a lot. But do fans care about things as much as their celebrities do? Do they even want their celebrities to care at all?