16 Mar Lexus & MOG
Posted at 12:57h in Uncategorized
Lexus is partnering with MOG music network in order to forge ties with upcoming music talent. The campaign includes a branded portal, music downloads from selcted bands and of course a kick ass party at SXSW. Looking at the caliber of bands involved (Yuck, Twin Shadow) this must have cost Lexus a small fortune!