02 Mar Lucozade on Spotify
Posted at 14:01h
in Uncategorized
Lucozade Energy is partnering music-streaming service Spotify for an on-pack promotion targeting young users of social networks. Based on the message of making ‘energy flow’, the marketing drive is intended to capitalise on the ‘social capabilities’ of Spotify, where users can create collaborative playlists, send private messages to each other and highlight their musical tastes in other social media.