Reebok Seeding Project Completed

Reebok Seeding Project Completed

Over the past two years, acting as an influencer marketing agency, we’ve been heading up Reebok Classic‘s product seeding project, with a focus on musicians and the music industry.

Via our LivingRoom in the UK we’ve been introducing a range of artists and industry heads to the ranges, giving Reebok a friendly, sociable environment in which to showcase product and seed to key individuals.

Successes range from Disclosure wearing gifted trainers in Billboard magazine and onstage at various shows to Years & Years wearing Reeboks in their video for ‘Take Shelter’ (currently on over 1,500,000 views) and collaborating with Crepe City and Urban Goods. Some of the artists who were gifted included Warpaint, Django Django,Mac Demarco, Dead Prez, Disclosure, Jessie Ware, Rudimental, The Charlatans, The Horrors, Peace, Foxes and many, many more.

The room was even used for press days by Line of Best Fit, Glass Animals, Suede, Juana Monlina, Scott and Charlene’s Wedding, Wolf Alice, Ed Schrader’s Music Beat.

Other brands which used the LivingRoom space included La Boîte, Vita Coco, Redbull, Jagermeister, TOMS & TapeGear.

Our LivingRoom spaces in Barcelona and Berlin are open. Barcelona currently exhibiting art and always open for business during the festival season. Say hi!  Meanwhile, our walls in Berlin have been painted by Klebebande Berlin (video below)

And heres a recap on some of the love we’ve received from some of the visitors. You can follow us on Twitter @recordplayuk

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