Sainsbury’s – better for less

Sainsbury’s – better for less

Sainsbury’s are moving away from their ‘Try Something New Today’ tagline as Jamie Oliver is set to take a bow from his tie in with them this Christmas. They are now going to be using the ‘Live Well for Less’ line, along with expanding its ‘by Sainbury’s’ own brand products. The move is designed to keep in step with the growing pressures on its shoppers.

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