A brand’s guide to bands and a band’s guide to brands.


The definitive guide to music sync licensing, aiming to educate both musicians and brands on the potential benefits, and pitfalls, of working with each other.


Written in a down to earth, no-nonsense style, it covers everything from corporate responsibility and rights management to product endorsement and collection societies.


As a reliable, jargon-busting guide to an increasingly important part of the music and advertising industries, packed full of checklists and case studies, it’s essential for anyone unfamiliar with the terrain, or curious to know how the ‘other half’ thinks.


Written by Kier Wiater Carnihan and edited by Eamonn Forde, Unlocking the Sync can be downloaded from Musictank today



“With many fascinating interviews and true stories from artists and experts from across the sync landscape Unblocking The Sync makes for both a very entertaining read and a pragmatic look at many of the important considerations for those launching themselves into sync licensing for the first time.”

Paul Pacifico – CEO AIM.