A brand's guide to bands and a band's guide to brands.

Unblocking the Sync is the definitive guide to music sync licensing, aiming to educate both musicians and brands on the potential benefits, and avoidable pitfalls, of working with each other.

Packed full of case studies, checklists and expert commentary, Unblocking the Sync is a jargon-busting guide to an increasingly essential sector of both the music and advertising industries. Written by Kier Wiater Carnihan and edited by Eamonn Forde, the book also features interviews with music supervisors Thomas Golubić (Breaking Bad) and Andrea Madden (Made in Chelsea), as well as sync experts from Beggars Group, Ninja Tune and more.

So whether you're an artist wondering how to get your music placed in an advert, a filmmaker struggling with the mechanics of licensing music, or a brand manager wondering how music can make your marketing sing, the answers are all here.

Unblocking the Sync is available now from Amazon, priced at £2.99. All proceeds will be donated to Help Musicians, an independent charity providing help, support and opportunities to empower musicians at all stages of their lives. Love music; help musicians.

"With many fascinating interviews and true stories from artists and experts from across the sync landscape Unblocking The Sync makes for both a very entertaining read and a pragmatic look at many of the important considerations for those launching themselves into sync licensing for the first time."

Paul Pacifico - CEO at Association of Independent Music (AIM)

N.B. This first edition of 'Unblocking the Sync' was launched at the beginning of 2018. As a result, some data, such as the rate card in the chapter 'Getting Paid' (fig. 2) may no longer be completely accurate. For up-to-the-minute information and advice, please contact Record-Play directly.