26 Jul Oct 2011 Update
Reebok’s EMEA plans are full steam ahead, soon to be announcements on the UK, Spanish, French, Russian and German artists and activations that will be happening… exciting stuff, long in the making and about to roll out… The current campaign, Reethym of Lite launched in NY with much excitement plus a load of big stars incl Swizz Beatz and his lady wife Aliica Keys.
Been working on new plans for music and brand roll out, mostly product based, but also involving instore music plus all the usual clearance and licensing, with the OBA campaign well under way, its been a busy year so far on the music front.
We are now working with conservation charity Elephant Family and introducing a music plan. It will feature live events, music downloads and is designed to increase the charities reach and profile.
RECORD-PLAY MUSIC HUB
loads of licenses all over the place, plus a huge number of tracks available, pre-cleared (now at nearly 5500), a site relaunch and a launch in Latin America…. wow.
Big stuff going down.