20 Mar Music Consultancy – Reebok
Posted at 13:56h
in Uncategorized
Retained by Reebok Classics EMEA, we have supported Europe and Local markets in planning and activating music marketing initiatives. This has involved selecting and contracting talent on an pan-European level, planning and shooting content, clearing rights and managing budget.
In 2012 Reebok lifestyle sub-brand initiated ‘It takes alot to make a classic’ Here is the ATL that went live at the end of the campaign, with Italian super group Planet Funk.