20 Aug adidas ‘Unite All Originals’
Posted at 09:10h in Uncategorized
As part of our music supervision role to adidas global we recently helped source and license music for the teaser trailer to their new ‘Unite All Originals’ campaign.
They decided to use the track Mr Kojak’s ‘Diego’, from our Hub service.
Run DMC, whose history with Adidas dates back to the 1980s, and A-Trak (Canadian DJ and owner of label Fools Gold) are collaborating to make a fan-controlled music video that will be dictated via user voice commands.
You can check out the app at: www.adidas.com