adidas Tag

Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...

After the massive success of the 2017 ad 'Original is never finished', adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the creative direction once again, with a cast of emerging creators such as Dua Lipa,...

Award season continues at Record-Play, as last month's Cannes Lions triumph is followed by a major nomination for our very own Lauren Wilson! In recognition of Lauren's consistently creative work, she has been deservedly nominated for Best Music Supervisor - Advertising at the 2017 Music...

Record-Play is delighted to announce that one of the highest profile campaigns we've ever supervised the music for has won the biggest music prize in advertising, at the prestigious Cannes Lions International Festival of Creativity. adidas' "Original Is Never Finished" campaign, a creation by NYC agency...

In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...