06 Mar Powerade – There’s Power In Every Game
This year Powerade will continue to be the Official Sports Drink of the Fifa World Cup – and to tie in with this prestigious position they have produced a series of ‘There’s Power In Every Game’ shorts, under the mini-series title of ‘Powering Through’.
Based around individuals overcoming difficulties using the power of sport, Record-Play’s role as Wieden+Kennedy‘s music supervision agency for the project was to make sure that the music was uplifting, heartbreaking or even energising, as the individual characters tell their stories.
Tracks used: ‘Cheerio’ by The Last Skeptik & ‘Up From The South’ by The Budos Band
Track used: Matthew Evans – Endings
Track used: Dan Palmer – Next Year (Discoverment)
Track used: Branches – Jeroboam (Instrumental)