Pure Boost – adidas

Pure Boost – adidas

To celebrate the launch of the new adidas Pure Boost running shoe (´Making Your Other Shoes Obsolete´), as the music supervision team for the adidas group Global, we helped them find an upcoming gem from the electronic world.

RL Grime & What So Not´s ´Tell Me´ is set to become a big club hit over the summer. RL Grime (also known as Clockwork) is an American hip-hop producer who´s had releases on the likes of Fool´s Gold, and produced official remixes for the likes of Chief Keef and Benny Benassi. What So Not are an Australian duo made up of Flume and Emoh.

SPIN magazine wrote this on the tune: “…collaborative song “Tell Me” is a feat of both melodic might and percussive ferocity… Since the thing went live today, it’s racked up close to 10,000 plays per hour.”

Give the tune a listen and check out the new shoes below…

You can listen to the track on SoundCloud.