19 Jul adidas #heretocreate
Posted at 14:15h in Our Work
The new adidas #heretocreate campaign is out now, featuring basketball star Damian Lillard dribbling through China, panna prodigy Lisa Zimouche competing against a team of freestyle dirt bike riders, and some speedy Floridian footballers displaying a unique new training method.
Our work on the campaign saw Florida rapper Denzel Curry featuring on the latter ad, UK rapper Envy adding her bars to the Zimouche scene, and underground New Zealand producer ANKA laying down beats to the Lillard clip (ANKA was discovered via our recently launched MusicMap tool, where you can read an interview with the Auckland beatmaker).
Check out the videos below and hit the official adidas site for more about #heretocreate…