30 Jan adidas Originals: Original is never finished 2018
After the massive success of the 2017 ad ‘Original is never finished’, adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the creative direction once again, with a cast of emerging creators such as Dua Lipa, Miles Silvas, Playboy Carti, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho.
On this occasion the soundtrack comes from a cover of the original house banger ‘Keep Pushin’. Also check out the club-friendly (grammy nominated) Mura Masa Remix on the special 30sec edit. ???