18 Jan adidas Originals: ORIGINAL is never finished
Record-Play is pleased to share the latest ATL music supervision brief we’ve completed for adidas.
We consulted on the music for the new adidas Originals’ short revealed this morning: ‘ORIGINAL is never finished’. The project was six months in the making and features young visionaries from the worlds of music, art, skate and sport reinterpreting Frank Sinatra’s classic ‘My Way’.
Look out for the likes of Stormzy and Dev Hynes below, while Snoop Doog also appears in a gender-flipped inversion of his classic Doggystyle album cover. It’s a rare privilege to work with a track that possesses such a significant heritage as ‘My Way’, and ‘ORIGINAL is never finished’ manages to pay respect to the spirit of the original track while allowing young creators to give it extra relevance to a new generation: