12 Mar adidas’ See Creativity campaign sheds light on athletes and their creations
As part of International Women’s Day, adidas launched See Creativity, a series of galvanising videos featuring women practising different sports such as ice hockey, rugby, basketball, tennis, running and martial arts. To recognise athletes for what matters most is to recognise them regardless of their gender, and we wanted to make sure ‘See Creativity’ had a soundtrack which also celebrated diversity and female empowerment.
American hip-hop duo BANZAI provided the campaign’s main musical piece, however we also tailored the soundtrack for its New York, London, Paris, Tokyo and LA capsules. The other songs are by local female artists: Sianna, Charisma.com, Xenia Pax, God Colony, Flohio and Gizzle. Watch the results below!