08 Jan Madame Gandhi helps adidas Women ‘Reimagine Sport’
Our first adidas work of the new year has arrived, and we love how it’s turned out!
‘Reimagine Sport’ is a body-positive campaign for adidas Women that celebrates physical diversity and stars a range of female athletes, from yoga expert Jessamyn Stanley to Paralympic cyclist Denise Schindler.
We wanted a powerful female artist to provide the soundtrack, and Los Angeles musician and activist Madame Gandhi was the ideal choice. Her track ‘Top Knot Turn Up’ not only boosts the visual with plenty of bass and thrust, but the lyrical call-to-arms perfectly supports the Reimagine Sport message.
Watch the video below and look out for more great adidas Women campaigns soon…