Author: Joan Guasch

Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all that marketers will need to make a campaign ‘sticky’ and relevant. But...

From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we've put together here: A Brief History of Sync or the videos specially made for the...

Konami have revealed the music that will accompany PES 2019, the latest edition of their long-running Pro Evolution Soccer video game. Curated by Record-Play, the soundtrack marks a new evolution in the franchise’s in-game music, with mainstream heavyweights such as X Ambassadors and The Killers...

With the aim of representing the technical aspect of adidas Terrex in a sonic style, while also engaging young and often style-conscious creative consumers, we have been working to connect music and Terrex in an innovative and long-term fashion. To do this Record-Play sought out some...

For many people, the only connection they have to your brand is through your retail environment, so setting the scene and maintaining the ambience is vital. We provide consultation on the deeper integration of music in retail, specialising in localisation, exclusivity and wider digital consumer-centric...