Our first adidas work of the new year has arrived, and we love how it's turned out! 'Reimagine Sport' is a body-positive campaign for adidas Women that celebrates physical diversity and stars a range of female athletes, from yoga expert Jessamyn Stanley to Paralympic cyclist Denise...
Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all that marketers will need to make a campaign ‘sticky’ and relevant. But...
From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we've put together here: A Brief History of Sync or the videos specially made for the...
Konami have revealed the music that will accompany PES 2019, the latest edition of their long-running Pro Evolution Soccer video game. Curated by Record-Play, the soundtrack marks a new evolution in the franchise’s in-game music, with mainstream heavyweights such as X Ambassadors and The Killers...
The long-awaited World Cup spot from adidas continues the brand's popular #HereToCreate campaign, with the new 'Creativity is the Answer' ad boasting their most star-studded cast to date. Featuring A$AP Ferg and Stormzy as masters of ceremony and Zinedine Zidane, David Beckham and José Mourinho...
"Every day is a chance. A chance to flip the script...
With the aim of representing the technical aspect of adidas Terrex in a sonic style, while also engaging young and often style-conscious creative consumers, we have been working to connect music and Terrex in an innovative and long-term fashion. To do this Record-Play sought out some...
Google's new Google Assistant feature has been eagerly anticipated by Android users and technology enthusiasts, so the announcement of its arrival needed a track with plenty of pizzazz...
For many people, the only connection they have to your brand is through your retail environment, so setting the scene and maintaining the ambience is vital. We provide consultation on the deeper integration of music in retail, specialising in localisation, exclusivity and wider digital consumer-centric...
As much as we love our job, sometimes we just need to get out of the office, travel to new places and...