03 May adidas Basketball
Posted at 11:21h
in Uncategorized
Working as music consultants for adidas basketball we cleared rights for the use of Goldie by A$AP Rocky. The campaign called Crazy Quick featured the rapper commentating over the footage of some of the leagues most talented new players:
“When you’re Quicker than your opponents, it ain’t fair. It ain’t fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain’t fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.”
Featuring the track “Goldie” by A$AP Rocky.
Record-Play is the retained music consultancy for the adidas group
http://www.youtube.com/watch?v=bZNhgDF7kl8