09 Feb adidas Women’s Here To Create campaign
Last Thursday adidas Women launched its spring/summer 2016 ‘Here To Create’ campaign. Record-Play acted as the music consultant, sourcing and licensing manager, continuing our role as adidas Global’s music managers.
With a total of thirteen films featuring athletes and influencers that includes Caroline Wozniacki, Candace Parker, Hannah Bronfman, Nicole Winhoffer and Robin Azron, each spot was produced to showcase the protagonist out of her typical sporting environment – accessible, energetic, fun and creative.
We were challenged to bring in a range of quality, diverse and up to date tracks that connected with the consumer demographic and came within budget.
Check out all the clips via this playlist: