19 Jan StellaSport
The partnership between Stella McCartney and adidas continues into 2015 with StellaSport, under the tag ‘For Action Girls’. We assisted with the music supervision, sourcing and licensing for the various projects.
One is a running teaser campaign on the adidas Women’s Instagram account, for which we’re using an unreleased cut from Eagles For Hands (which the Stella x adidas team have previously used) entitled ‘TOMS’. Meanwhile the YouTube clip to launch the campaign in full is backed with ‘Sick Beat’ by 2015 buzz group Kero Kero Bonito, who are best known for being part of the rising PC Music scene.
Both tunes for bright, upbeat and electronic, suiting the technicolour and energetic visuals. Check out the clips below.