06 Jul Ready For Sport
Ready For Sport is the launch campaign from adidas to celebrate the return of professional sports such as football, golf or racing. Athletes tell their own confinement stories and how they’ve maintained their motivation in these films, enhanced by music from the artist Peru, who released his song ‘The Beginning‘ just for the occasion. The song accompanied testimonials from Lionel Messi, Mikaela Shiffrin, Xander Schauffele, All Blacks captain Sam Cane and three adidas Runners from three different continents – Nabila Sam Jessie Zapo, and Paolo Bellomo.
A new take from the Ready For Sport series features the empowering song by Mapei, “Step Up”, via NY label Downtown Records.