Beyond Oblivion, a New York-based digital music start-up, has secured $77m in additional financing from investors including News Corp and The Wellcome Trust. The service lets users download and play high-quality, cloud-based tracks on a range of devices, including tablets and mobiles. brandrepublic.com ...
Warner Bros has become the first major studio to launch an online film rental service on Facebook, enabling users to watch a film within the social network site for $3 (£1.90) or 30 Facebook credits. brandrepublic.com...
It’s still not available in the U.S., but Spotify has a reason to celebrate: the music service has surpassed one million paying subscribers in the seven European markets in which it operates. The publicly known number of total users, which the company did not update...
Guess that the end of a ad-free Skype user experience. Soon Skype is to display advertising within its software and has announced a number of partnerships across the US and Europe to sell the platform. brandrepublic.com...
We7, the ad and subscription-funded music-streaming service, is launching a free mobile app that allows users to create personal radio stations and listen to them offline. brandrepublic.com...
Daniel Craig and the voice of Judi Dench are featured in this spot from director Sam Taylor-Wood addressing the persistent issue of gender inequality. The spot was created for EQUALS is a partnership of charities created by Annie Lennox around the centenary of International Women’s Day. High...
Very pleased to announce that we are consulting to Reebok on their Classics brand for 2011, big plans are afoot for EMEA in which music will play a key roll in all marketing activities. Announcements to be made early April, so watch this space. ...
We are working with Reebok as they re-invigorate the Classics division in 2011. Music will play a key role in the marketing of the brand throughout the world, centralised around the deal with Swizz Beatz, however Europe also has plans, with announcements being made...
Here something clever. Instead of spending loads of money on a competition the guys from Microsoft have simply wrapped the prize in a huge block of ice and dumped it on the streets of Paris…cheap and effective! vimeo.com...
Lucozade Energy is partnering music-streaming service Spotify for an on-pack promotion targeting young users of social networks. Based on the message of making ‘energy flow’, the marketing drive is intended to capitalise on the ‘social capabilities’ of Spotify, where users can create collaborative playlists, send...