Diplo’s Mad Decent label are launching a $10-a-month premium club. With that subscription price you get loads of music delivered in WAV or MP3 formats, along with exclusive digital streams of videos and shows. maddecent.com...
Labels are increasingly looking at 360 deals for new signings, with the success of Live Nations Madonna and Jay Z deals maybe there’s something in it? brand-m.biz...
Citroen have signed a deal with Universal music for their cars to be delivered to feature in all videos by the label by their female fronted acts. The first act to go ‘driving’ will the The Saturday’s in their upcoming single clip. prweek.com...
Twitter are in agreements with Locog to help control any piggybacking of this years Olympic Games by other brands. for example, no non-official sponsors will be able to buy ‘sponsored tweets’ with the use of #Olympics2012 in it. brandrepublic.com...
Jagermeister have developed the Talenthouse platform around upcoming Alaskan band Portugal. The Man. The platform lets fans input designs for the upcoming Jagermesiter sponsored Portugal. The Man tour. The ultimate winners win (along with having their work featured) a MacBook Pro and a Jager branded...
Converse is taking its ‘Rubber Tracks’ initiative to SXSW this year. The idea is to bring a pro recording studio for upcoming local artists to use, to them, in the shape of a van. The shoe brand is also hosting a selection of showcases at...
Nestle’s new cereal promotional clip, ‘Battle of the Breakfasts’, is set to try and demonstrate why cereals are a good choice for the morning rush. The video seems to have been inspired the Harry Hill’s TV Burp ‘fight’ skits. brandrepublic.com...
Nivea has just launched a new £1million TV ad promoting their new sensitive for men range. thedrum.co.uk...
Warner seem to think so, one of the more successful and actually decent majors around at the moment is standing by the need to give artists big royalties. Or are they avoiding tax? It’s hard to tell. digitalmusicnews.com...
Classic FM, the Global owned Radio Station, is hooking its morning show and live events up with Nissan. brandrepublic.com...