Now here is something clever – Junkyard Jumbotron. Its a project from the MIT Center for Future Civic Media who have created software so that laptops or phones can be ganged together to form a large display. Anyone can take part, and participants can email their...
So, here is adidas 2011 campaign, OBA (one brand anthem). Music is by Justice, their new track, Civilisation, due to drop on 4.4.11 We didnt find it but we consulted on the music content and supported in managing sourcing agency responses. ...
Music-video website Vevo is feeding its sporty side with the development of a new online series, Artists vs. Athletes, which will feature major music acts interviewed by… pro athletes (of course). brand-m.biz...
UK retailer Tesco is asking record labels to accept much smaller upfront payments for CDs with an additional payout once it sells. The negotiation tests the bargaining power labels still have as CDs sales continue to decline. Similar talks have reportedly begun in the US,...
Radio hasn’t changed much in the last ten years. In fact, radio hasn’t changed much in the last twenty years. Here an analysis of how current technological developments could change radio forever. hypebot.com ...
BlackBerry maker Research In Motion announced today that it will launch its PlayBook tablet computer with 7digital‘s music store pre-installed. The music store will come installed on the tablet at its launch in the United States and Canada, with further international roll out in 2011, the companies said. techcrunch.com...
Ford launched an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens at shopping centres nationwide. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm...
Cadbury has launched its Olympics ‘Sports vs Stripes’ campaign. Its a tongue-in-cheek take on taking world records in disciplines such as loo-roll unravelling, speed typing and mouse clicka-athons. A nice way for a non sports brand to involve the everyday sports man in the games. youtube.com...
Ralph Lauren has come up with a neat little campaign for their upcoming children’s range launch – an interactive children’s story book. The story comes in form of a video, narrated by Uma Thurman, and a a physical book. Nice idea turing a ‘shopping experience...
The iPad 2 launched last week and its a modest but still significant upgrade to the original iPad. A slimmer form factor (only a third of an inch thick), a new and faster “A5″ processor, dual cameras form the main improvements, and not to forget about...