22 Jul SEAT & Universal
SEAT is offering 50 free music downloads for people going to their local dealership and even more if they take a spin in one of their new model. Clever integration of music in consumer experience. seat.com...
Author: Daniel Cross
22 Jul Grolsch on Wheels
Back when Reading and Leeds used to have Carling as its sponsor, attendees could swap any warm can for beer for a cold, freshly poured Carling. Grolsch has taken this idea and applied it to a whole nation. In the Netherlands at the moment party throwers...
22 Jul Dannii Goes Down
Marks & Spencer has dropped Dannii Minogue, soon after she quit/was also dropped from the X Factor judging panel. No news on what their Autumn and Christmas campaigns will be like yet. http://www.marketingmagazine.co.uk/news/1080521/M-S-drops-Dannii-Minogue-ads/...
22 Jul Anti-Branding?
Here an interesting take on anti-marketing, in terms of reigning in the hype, or lack of it for sake of, er, some hype. Wy Lyf tried this tactic, garnering lots and lots of press over the past few months, but their album only reached #98...
22 Jul Indie’s Hit Limewire
After the $105million smack the Majors landed at it, indie’s are now after LimeWire, 12,000 indie labels as represented by Merlin are asking for the defunct site to pay up the $5million which the little labels agreed with LimeWire would be a their cut from...
22 Jul Bopler Gets Hits
Bopler Games, the Facebook app, has just signed a deal with EMI which will allow players to purchase tracks from the EMI catalogue via the system, or test tracks out via a 60-second preview. Shows that there is some money to me made from initiative. http://www.brand-m.biz/emi-plays-on-bopler_10547.html...
22 Jul The Streaming Argument
Argued below is the view that streaming sites such as Spotify only work and continue to have growing customers if their free trials are extended for as long as possible and are faded out as silently as possible. Which means for long amounts of time,...
22 Jul Patent War
In a turn of events, two of the ten patents HTC was claiming Apple had stolen for its iPhone, have now been said to be stolen from Apple by HTC, claims the International Trades Commision (ITC). http://www.appleinsider.com/articles/11/07/15/itc_rules_htc_violated_two_of_apples_iphone_related_patents.html...
22 Jul Man+
87% of Google+ users are men, according to Social Statistics. Facebook man Mark Zuckerberg is the most followed person on the service, he hasn’t repaid the compliment yet though. http://socialstatistics.com/...
22 Jul Fan Rally
‘Turning fans into fundraisers’ is its catchphrase. Start-up Rally is a system by which fans can click a simple button on social networking sites and give money to the chosen charities of the famous’ choice. Based on small margins, they are looking towards economies of...