adidas Originals Tag

05 Feb

Posted at 12:36h in Our Work

"50 years of fame gave the Superstar its name," runs the video description. "Passed down from MVPs to MCs, the shell-toe earned its spot in history...

07 Jan

Posted at 12:41h in Our Work

UNheard is our new project with adidas Originals and Foot Locker. Artists from across the EU were brought together to advance cultural learning through their music. They collaborated and created translations of each other’s music, bringing unheard stories to new communities as well as helping...

18 Jun

Posted at 13:20h in Our Work

Last month adidas Originals officially unwrapped their forthcoming collection, "Home of Classics", featuring the most iconic silhouettes of the brand. Just like some classic sneakers never go out of fashion, Record-Play supervised another timeless hit to soundtrack the video: a cover of the once polemic...

30 Jan

Posted at 12:23h in Our Work

After the massive success of the 2017 ad 'Original is never finished', adidas is releasing a 2018 version of the much awarded video. The NYC agency Johannes Leonardo took care of the creative direction once again, with a cast of emerging creators such as Dua Lipa,...

22 Jun

Posted at 02:51h in Our Work

Record-Play is delighted to announce that one of the highest profile campaigns we've ever supervised the music for has won the biggest music prize in advertising, at the prestigious Cannes Lions International Festival of Creativity. adidas' "Original Is Never Finished" campaign, a creation by NYC agency...

18 Jan

Posted at 11:32h in Our Work

Record-Play is pleased to share the latest ATL music supervision brief we’ve completed for adidas. We consulted on the music for the new adidas Originals' short revealed this morning: 'ORIGINAL is never finished'. The project was six months in the making and features young visionaries from...