Author: Editor Chief

With 11 permanent playlists (7 for running, 2 for meditation and 1 for training), 4 campaign specific playlists and 2 podcasts; the adidas Spotify revamp was planned by our team to maximize the potential of this profile. By updating the playlist topics and visuals, together...

Yesterday adidas launched a new Impossible Is Nothing campaign which celebrates Karim Benzema's Ballon d'Or crowning. Record-Play supervised and licensed the track, an authentic recording from 1940s France, sung by French Opera singer Henri Legay and written by Claude Bonheur and Paul Alfred Bonneau. ...

We're happy to hear that our head of music supervision and licensing Lauren Wilson has deservedly won a Music+Sound Award, under the category "best use of production music in broadcast advertising". The campaign, protagonized by athlete Peres Jepchirchir, is part of the Impossible Is Nothing...

Since the past few years we've partnered with the Spanish airline Volotea to soundtrack their different destinations for passengers, interview Local Heroes from key cities and supervise the music from some of their campaigns. This year, we also had the pleasure to curate the music...

While diversity and inclusion have become a top priority in most workspaces, we're interested in seeing how brands and music labels are working together on this topic. We've seen how companies are increasingly focusing their marketing efforts for Women's Day, especially when it comes to...

As a major year of sport commences, adidas continues its Impossible Is Nothing story with the announcement of its biggest ever commitment to women. Driven by the belief that sport has the power to change lives, the brand will support those who are breaking down...

Introducing Agent of Kindness — a collection of elevated knit and performance pieces made for your body, mind and world.​ Gymnastics sensation Nia Dennis expressers herself in the collection, reflecting on her passion for movement, storytelling and sending love to others. Music by the Grambling State...

When you don't know if you can do it, it's what gets you through. Support means something different to us all, because support is personal. ​ That's why as part of adidas commitment to support women however they can, they redesigned their sports bra collection...